Mchitidwe waumunthu pamakampani a ziweto zakhala gwero lalikulu la kukula

M'zaka khumi zapitazi, malonda a ziweto asintha kwambiri, akusintha kukhala msika wamitundu yambiri womwe umapitilira chisamaliro chofunikira cha ziweto.Masiku ano, makampaniwa samangophatikizapo zinthu zachikhalidwe monga zakudya ndi zoseweretsa komanso zimawonetsanso moyo wotakata komanso zikhalidwe za eni ziweto.Kuyang'ana kwa ogula pa ziweto komanso momwe anthu amakhalira ndi anthu zakhala zoyambitsa kukula kwa msika wa ziweto, zomwe zimalimbikitsa luso komanso kukulitsa chitukuko chamakampani.

M'nkhaniyi, YZ Insights mu Global Pet Viwanda iphatikiza zidziwitso zoyenera kuti zifotokoze zomwe zikuchitika pamsika wa ziweto za 2024, malinga ndi kuthekera kwa msika komanso kusintha kwamakampani, kuthandiza mabizinesi a ziweto ndi mtundu kuzindikira mwayi wokulitsa bizinesi mchaka chomwe chikubwera. .

01

Kuthekera Kwamsika

Pazaka 25 zapitazi, malonda a ziweto zakula ndi 450%, ndipo makampani ndi machitidwe ake akusintha kwambiri, ndikukula kupitiriza kuyembekezera msika.Deta ya kafukufuku ikuwonetsa kuti pazaka 25 izi, malonda a ziweto adangokumana ndi zaka zingapo osakula.Izi zikuwonetsa kuti makampani opanga ziweto ndi amodzi mwamafakitale okhazikika potengera kukula kwa nthawi.

M'nkhani yapitayi, tidagawana lipoti la kafukufuku lomwe linatulutsidwa ndi Bloomberg Intelligence mu March chaka chatha, lomwe linaneneratu kuti msika wapadziko lonse wa ziweto udzakula kuchoka pa $ 320 biliyoni mpaka $ 500 biliyoni pofika 2030, makamaka chifukwa cha kuchuluka kwa ziweto ndi ziweto. kufunikira kwakukulu kwa chisamaliro chapamwamba cha ziweto.

02

Viwanda Dynamics

Upscaling ndi Premiumization

Chifukwa choti eni ziweto amayang'ana kwambiri thanzi la ziweto, zofuna zawo pazabwino ndi chitetezo cha chisamaliro cha ziweto zikukwera.Zotsatira zake, kudyetsedwa kwa ziweto kukukulirakulira, ndipo zinthu zambiri ndi ntchito zikuyenda pang'onopang'ono kupita kumayendedwe apamwamba komanso apamwamba.

Malinga ndi kafukufuku wochokera ku Grand View Research, mtengo wa msika wapadziko lonse wa ziweto zapadziko lonse ukuyembekezeka kufika $5.7 biliyoni mu 2020. Chiwopsezo chakukula kwapachaka (CAGR) kuyambira 2021 mpaka 2028 chikuyembekezeka kufika 8.6%.Izi zikuwonetsa kukula kwa kufunikira kwa zakudya zapamwamba, zopatsa thanzi, komanso zinthu zovuta zathanzi ndi thanzi la ziweto.

Specialization

Ntchito zina zapadera za ziweto zikuchulukirachulukira pamsika, monga inshuwaransi ya ziweto.Chiwerengero cha anthu omwe akusankha kugula inshuwaransi ya ziweto kuti asunge ndalama zogulira ziweto chikuchulukirachulukira, ndipo izi zikuyembekezeka kupitilizabe.Lipoti la North American Pet Health Insurance Association (NAPHIA) likuwonetsa kuti msika wa inshuwaransi ya ziweto ku United States ndi Canada udaposa $3.5 biliyoni mu 2022, ndikukula kwa chaka ndi 23.5%.

Digitization ndi Smart Solutions

Kuphatikiza ukadaulo mu chisamaliro cha ziweto ndi chimodzi mwazinthu zatsopano kwambiri pamakampani.Kusamalira ziweto za digito ndi zogulitsa zimabweretsa mwayi watsopano wamabizinesi ndi mitundu yotsatsa.Ma brand amatha kumvetsetsa zosowa ndi machitidwe a ogula posonkhanitsa ndi kusanthula deta yopangidwa ndi zipangizo zamakono, potero akupereka malonda ndi ntchito zenizeni.Nthawi yomweyo, zinthu zanzeru zitha kukhalanso ngati nsanja zofunikira zolumikizirana ndi ogula, kukulitsa chidziwitso chamtundu komanso mbiri.

Kuyenda

Ndi kufalikira kwa intaneti yam'manja komanso kugwiritsa ntchito kwambiri zida zam'manja, zomwe zikuchitika pakugulitsa ziweto zikuwonekera kwambiri.Mchitidwe woyendetsa mafoni umapereka mwayi watsopano wamabizinesi ndi njira zotsatsira zosamalira ziweto ndi msika wazinthu komanso kumapangitsa kuti ogula azitha kupeza ntchito ndi zinthu.