Jack Daniel's Whisky akusumira kampani ya ziweto, ponena za kuphwanya chizindikiro pa chidole chomwe chimawoneka ngati imodzi mwa mabotolo awo.
Oweruzawo adakambilana zinthu zina zofunika zokhuza kutsanzira malonda ndi zomwe zimaphwanya chizindikiro.
“Kunena zoona, ndikanakhala Khoti Lalikulu, sindikanafuna kugamula mlanduwu.Ndizovuta, "atero loya wamalonda a Michael Condoudis.
Ngakhale ena amakhulupirira kuti chidolechi ndikuphwanya chizindikiro chifukwa chimakopera mawonekedwe ndi mawonekedwe a botolo la Jack Daniel, zinthu za copycat nthawi zambiri zimatetezedwa ndi ufulu wolankhula.Loya woteteza Bennett Cooper adatsutsa ku Khothi Lalikulu Lachitatu kuti chidolecho chinali chomwechi.
"Jack Daniels amalimbikitsa Jack kukhala bwenzi la aliyense, pomwe Galu Woyipa ndi wofuna, kuyerekeza mwanthabwala Jack ndi mnzake wapamtima wamunthu," adatero Cooper.
"Pansi pa dongosolo lathu, eni eni amalonda ali ndi udindo wotsimikizira ufulu wawo wamalonda ndikusunga zomwe timatcha kuti ndizosiyana," adatero Kondoudis.
Makampani a ziweto atha kukhala akuwuwa mtengo wolakwika chifukwa amapeza ndalama zoseweretsa.Izi zikhoza kusokoneza chitetezo chawo cha ufulu wa kulankhula.
"Mukasunthira kupyola kutsanzira ndikuchita malonda, mukupanga zinthu zambiri ndikuzigulitsa phindu," adatero Kondoudis."Mizere pakati pa zomwe ndi ndemanga ndi zomwe zili zotetezedwa ndi zomwe zili bizinesi yanthawi zonse zomwe zimatetezedwa ndi chizindikiro siziwoneka bwino."
Nthawi yotumiza: Sep-20-2023
