Malinga ndi kafukufuku waposachedwa wa ogula pa eni ziweto opitilira 700 komanso kusanthula kwatsatanetsatane kwa Vericast's "2023 Annual Retail Trends Observation", ogula aku America akadali ndi malingaliro abwino pankhani yowononga gulu la ziweto ngakhale akukumana ndi vuto la kukwera kwa mitengo:
Zambiri zikuwonetsa kuti 76% ya eni ziweto amawona ziweto zawo ngati ana awo, makamaka zaka chikwi (82%), zotsatiridwa ndi Generation X (75%), Generation Z (70%), ndi Baby Boomers (67%).
Ogula nthawi zambiri amakhulupirira kuti ndalama zogwiritsira ntchito magulu a ziweto zidzawonjezeka, makamaka ponena za thanzi la ziweto, koma akuyembekezanso kusunga ndalama momwe angathere.Pafupifupi 37% ya ogula omwe adafunsidwa akufunafuna kuchotsera pogula ziweto, ndipo 28% akutenga nawo gawo pamapulogalamu okhulupilika kwa ogula.
Pafupifupi 78% ya omwe adafunsidwa adati pankhani yazakudya za ziweto ndi zokhwasula-khwasula, ali okonzeka kuyika ndalama zambiri mu 2023, zomwe zikuwonetsa kuti ogula ena atha kukhala ndi chidwi ndi zinthu zapamwamba kwambiri.
38% ya ogula adanena kuti ali okonzeka kugwiritsa ntchito ndalama zambiri pazinthu zathanzi monga mavitamini ndi zowonjezera, ndipo 38% ya omwe adafunsidwa adanenanso kuti adzawononga ndalama zambiri pazinthu zaukhondo za ziweto.
Kuphatikiza apo, 32% ya ogula amagula m'masitolo akuluakulu a ziweto, pomwe 20% amakonda kugula zinthu zokhudzana ndi ziweto kudzera panjira zamalonda zapa e-commerce.13% yokha ya ogula adawonetsa chidwi chawo chogula m'malo ogulitsira ziweto.
Pafupifupi 80% ya eni ziweto adzagwiritsa ntchito mphatso kapena njira zapadera kukumbukira masiku obadwa a ziweto zawo ndi tchuthi chofananira.
Mwa ogwira ntchito akutali, 74% akukonzekera kuyika ndalama zambiri kuti agule zoseweretsa za ziweto kapena kutenga nawo mbali pazochita za ziweto.
Pamene tchuthi chakumapeto kwa chaka chikuyandikira, ogulitsa akuyenera kuwunika momwe angagulitsire phindu kwa eni ziweto, "anatero Taylor Coogan, katswiri pamakampani ogulitsa ziweto ku Vericast.
Malinga ndi zomwe bungwe la American Pet Products Association lapeza posachedwa, ngakhale kuti kusatsimikizika kwachuma kukupitilirabe, chikhumbo cha anthu chofuna kudya chimakhalabe chachikulu.Zogulitsa zogulitsa ziweto mu 2022 zinali $ 136.8 biliyoni, kuchuluka kwa pafupifupi 11% poyerekeza ndi 2021. Pakati pawo, ndalama zomwe zimagwiritsidwa ntchito pazakudya za ziweto ndi zokhwasula-khwasula zili pafupifupi $ 58 biliyoni, zomwe zili pamtunda wapamwamba wa ndalama zomwe zimagwiritsidwa ntchito komanso kukula kwakukulu. gulu, ndi kukula kwa 16%.
Nthawi yotumiza: Oct-12-2023
