Halloween ndi tchuthi chapadera ku United States, chomwe chimakondweretsedwa m'njira zosiyanasiyana, kuphatikizapo zovala, maswiti, nyali za dzungu, ndi zina.Pakadali pano, pachikondwererochi, ziweto zizikhalanso gawo la chidwi cha anthu.
Kuphatikiza pa Halowini, eni ziweto amapanganso "mapulani atchuthi" a ziweto zawo patchuthi china.M'nkhaniyi, Global Pet Industry Insight ikubweretserani zonena za kavalidwe ka ziweto pa Halowini ku United States mu 2023 komanso kafukufuku wa mapulani atchuthi a eni ziweto.
Malinga ndi kafukufuku waposachedwa wapachaka wa National Retail Federation (NRF), ndalama zonse za Halowini zikuyembekezeka kufika pa $12.2 biliyoni mu 2023, kupitilira mbiri yachaka chatha ya $10.6 biliyoni.Chiwerengero cha anthu omwe akuchita nawo zochitika zokhudzana ndi Halowini chaka chino chidzakwera kwambiri ndi 73%, kuchokera pa 69% mu 2022.
Phil Rist, Wachiwiri kwa Purezidenti wa Prosper Strategy, adawulula:
Ogula achichepere akufunitsitsa kuyamba kugula pa Halowini, ndipo opitilira theka la ogula azaka zapakati pa 25 mpaka 44 akugula kale kale kapena mu Seputembala.Malo ochezera a pa Intaneti, monga gwero lolimbikitsa zovala kwa ogula achichepere, akusintha mosalekeza, ndipo anthu ochulukirachulukira ochepera zaka 25 akutembenukira ku TikTok, Pinterest, ndi Instagram kuti apeze luso.
Magwero akuluakulu a kudzoza ndi ↓
◾ Kusaka pa intaneti: 37%
◾ Malo ogulitsa kapena zovala: 28%
◾ Achibale ndi abwenzi: 20%
Njira zazikulu zogulira ndi ↓
◾ Sitolo yochotsera: 40%, akadali komwe mukupita kukagula zinthu za Halloween
◾ Sitolo ya Halloween/Zovala: 39%
◾ Malo ogulitsira pa intaneti: 32%, ngakhale masitolo apadera a Halowini ndi malo ogulitsa zovala nthawi zonse amakhala malo omwe amakonda kugula zinthu za Halloween, chaka chino ogula ambiri akukonzekera kugula pa intaneti kuposa kale.
Pankhani yazinthu zina: Zokongoletsa zakhala zikudziwika kwambiri panthawi ya mliriwu ndipo zikupitilizabe kusangalatsa ogula, ndipo ndalama zokwana $3.9 biliyoni za gululi.Pakati pa omwe amakondwerera Halowini, 77% akukonzekera kugula zokongoletsera, kuchokera ku 72% mu 2019. Kugwiritsa ntchito maswiti akuyembekezeka kufika $ 3.6 biliyoni, kuchokera ku $ 3.1 biliyoni ya chaka chatha.Kugwiritsa ntchito makadi a Halloween kukuyembekezeka kukhala $ 500 miliyoni, kutsika pang'ono kuposa $ 600 miliyoni mu 2022, koma apamwamba kuposa momwe mliri usanachitike.
Mofanana ndi maholide ena akuluakulu ndi zochitika za ogula monga kubwerera kusukulu ndi tchuthi chachisanu, ogula akuyembekeza kuyamba kugula pa Halowini mwamsanga.45% ya anthu omwe amakondwerera maholide akukonzekera kuyamba kugula October asanakwane.
Matthew Shay, Wapampando ndi CEO wa NRF, adati:
Chaka chino, anthu ambiri aku America kuposa kale lonse akhala akulipira ndikugwiritsa ntchito ndalama zambiri kuti akondwerere Halowini.Ogula amagula zokongoletsa za tchuthi ndi zinthu zina zofananira pasadakhale, ndipo ogulitsa adzakhala ndi zida zokonzekera kuthandiza makasitomala ndi mabanja awo kutenga nawo gawo pamwambo wotchuka komanso wosangalatsawu.
Kuchokera pazidziwitso zomwe tafotokozazi, zikuwoneka kuti eni ziweto ku United States amaona kuti ziweto zawo ndizofunikira kwambiri ndipo amachita zonse zomwe angathe kuti awakonzere mphatso zosangalatsa ndi zochitika patchuthi kuti alimbikitse kulumikizana kwawo ndi ziweto.
Nthawi yomweyo, powona mapulani atchuthi a eni ziweto, makampani oweta atha kudziwanso zosowa za ogula, kukhazikitsa mwachangu maubwenzi ogula kuti apange mwayi wogulitsa, kuyankha bwino zomwe zikuchitika pamsika, kukulitsa malonda, ndi kukulitsa chikoka chamtundu.
Nthawi yotumiza: Oct-24-2023
